fjälltaco | SWEDISH tacos

product design | organic taco bread from härjedalen

fjälltaco | swedish tacos

product design | organic taco bread from härjedalen

A product design should convey a powerful feeling, and in the design process for Fjälltaco, it was crucial for us to find the right font and a graphical appeal that resonates with both young and old taco lovers.

The front of the packaging is divided into two to illustrate the culinary culture clash between Härjedalen and Mexico that is the essence of the brand.

Taco bread baked from organic flour from Limabacka Kvarn.

"Did you know?" section with intriguing factoids generates interest on the store shelf and at the dinner table.

Taco bread baked from organic flour from Limabacka Kvarn.

"Did you know?" section with intriguing factoids generates interest on the store shelf and at the dinner table.

el original

Mild taco for the whole family.

A mild, organic, and family-friendly taco bread inspired by two vastly different parts of the world; Härjedalen and Mexico. A tasty Friday favorite for the whole family.

ay caramba

"Mucho spicy!" with a 'Did you know?' that focuses on the chili aspects.

A stronger (chili, chili, chili!) organic taco bread with one foot in Härjedalen and the other in Mexico. For those who like a spicy kick in the mouth.